Eurie Kim
Shopify: BFCM Globe

Shopify: BFCM Brand Campaign

Brand campaign development, creative strategy & direction for Shopify’s Black Friday Cyber Monday (BFCM) global marketing activation to amplify Shopify’s global commerce impact through local merchant storytelling resulting in 70+ million impressions, Fall 2022

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Social highlight reel

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LA digital billboard footage

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Toronto digital billboard motion design sample

Black Friday Cyber Monday weekend digital billboard photos featuring local merchants in LA and NYC; Toronto, Canada; London, UK; and Melbourne, Australia

Black Friday Cyber Monday weekend wheatpasted poster board photos featuring local merchants in Berlin, Germany

Black Friday Cyber Monday brand campaign kit