Shopify: BFCM Brand Campaign
Brand campaign development, creative strategy & direction for Shopify’s Black Friday Cyber Monday (BFCM) global marketing activation to amplify Shopify’s global commerce impact through local merchant storytelling resulting in 70+ million impressions, Fall 2022
Social highlight reel
LA digital billboard footage
Toronto digital billboard motion design sample
Photo of digital billboard in LA, featuring Feel Goods co-founders Brian Wong and Dustin Pourbaba.
Photo of digital billboard in NYC, featuring TULA Skincare founder Dr. Roshini Raj.
Photo of digital billboard in Toronto, Canada, featuring How to Cake It founder Yolanda Gampp.
Photo of digital billboard in London, UK, featuring Gymshark founder Ben Francis.
Photo of digital billboard in Melbourne, Australia, featuring JULY luggage co-founders Richard Li and Athan Didaskalou.
Photo of wheatpasted poster board in Berlin, Germany, featuring various local brands.
Black Friday Cyber Monday brand campaign kit