Shopify: BFCM Brand Campaign
Brand campaign development, creative strategy & direction for Shopify’s Black Friday Cyber Monday (BFCM) global marketing activation to amplify Shopify’s global commerce impact through local merchant storytelling resulting in 70+ million impressions, Fall 2022
Social highlight reel
LA digital billboard footage
Toronto digital billboard motion design sample
Black Friday Cyber Monday weekend digital billboard photos featuring local merchants in LA and NYC; Toronto, Canada; London, UK; and Melbourne, Australia
Black Friday Cyber Monday weekend wheatpasted poster board photos featuring local merchants in Berlin, Germany
Black Friday Cyber Monday brand campaign kit